Fast Loading Pages
by Kevin Nunley
As browsers get more sophisticated and modems download faster, web sites are getting fancier. My old advice about "put a logo at the top of your web page and keep the rest 'text'" is looking out-dated.
On the other hand, MANY of your web site visitors have slow phone lines with no improvement in the near future. With web design expectations higher but lines still slow, it puts many of us between a rock and a hard place.
Some ways to jazz up the look of your pages without making them slow loading:
1. Use one to three SMALL gif or jpeg graphics on a page, but don't go overboard. Try to repeat graphics when you can from one page to the next. Once a graphic has loaded into the visitor's computer, it doesn't have to load again.
2. Create an interesting page by formatting your text into headlines, bold, indented blocks, and limited colored text. You can also set off important points with small graphic balls or arrows. These don't take much time to load and can add interest to your page.
3. Put parts of your page in a cell and give it a different background from the rest of your page.
4. When you find a logo you like, email the owner and ask who created it. I find that many site owners create their logo themselves and don't mind making one for you at low cost.
Kevin Nunley provides marketing advice and copy writing for businesses and organizations. Read all his money-saving marketing tips at DrNunley.com. Reach him at firstname.lastname@example.org or 603-249-9519.