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Customer Loyalty

Learn about the importance of creating loyal customers and how to achieve customer loyalty.

Creating Loyal Customers

by Kevin Nunley

To create loyal customers, you don't necessarily have to work harder. You DO need to work "smarter." Concentrate on things you can do to help keep your customers happy.

* Make changes before you have to. Ask yourself what changes you need to make in your business in order to give your customers a great experience. Then start the changes that make sense.

* Sell your service with personality. It is the sales person that can generate real customer loyalty. To be consistent in your business, you need to create a system. Think about what you can do to generate loyalty with the customer before they even call or visit you. Think how you can stay in touch to build a long-term relationship for many future sales.

* Be different from your competitors. Create a unique point of difference that sets you apart. If a customer can't tell the difference between you and a competitor, they will make a choice based on price and not on the value of your product or service.

* Keep in regular contact with your customers. Make sure your business is somewhere in your customer's mind the next time they need to make a purchase. Ask your customers for feedback. See what they would like you to change. Try organizing a seminar or a "Customer Care Meeting". You could send articles to your customers that might be of interest. To create loyal customers, you don't necessarily have to work harder. You DO need to work "smarter." Concentrate on things you can do to help keep your customers happy.

Kevin Nunley provides marketing advice and copy writing for businesses and organizations. Read all his money-saving marketing tips at DrNunley.com. Reach him at kevin@drnunley.com or 603-249-9519.

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